Plugins are a way to add functionality to a website. They can be used to expand administrative tools or deliver more of a visual appeal for visitors. The best part is that these are all usable regardless of the site’s purpose.

Whether the site is used as a backbone for a reseller hosting program or focuses on eCommerce, the right plugins can boost success. In an online-world filled with competition, every advantage needs to be taken.

Below are the top 5 plugins that every WordPress website should have.

  1. Yoast SEO

The first step in getting noticed in search engines is by using optimization practices. However, this goes beyond just making sure to use clean coding or using the right keywords. There is a great deal that goes into developing quality content that scores well in Google. This is where Yoast SEO can be of benefit.

Yoast delivers many of the tools needed to get the attention of search engines as well as visitors. The plugin comes equipped with a way to quickly create and update XML sitemaps, tools to connect to search engine consoles such as Google and Bing and gives advice about how to fix issues. It’s more than just a platform for SEO; it’s also a learning tool.

One of the most useful aspects of Yoast is the addition it places in the WordPress editor. In real-time, users can see whether the content itself is optimal for reading. Passive voice, Flesch Reading ease, paragraph analysis and more are available while the site owner creates content.

  1. W3 Total Cache

Speed is one of the most important factors for building a successful website. Not only do faster sites perform better in search engines, but they are vastly important to visitors. This is because the majority of people online will leave a website if it takes longer than three seconds to load.

To promote speed, W3 Total Cache is one of the most popular of plugins. Here are just a few reasons why it should be included in every website:

  • Faster loading pages for repeat visitors.
  • Supports SSL. This is a great point to have in the event the site is used for eCommerce, business information or reseller hosting.
  • Supports the use of content delivery networks. Combined, W3 and a CDN can vastly improve sight efficiency.
  • Can save up to 80 percent of bandwidth used by visitors by compressing various aspects of the site.

This plugin has a variety of settings to choose from. As a result, site owners can fine-tune the cache to deliver an optimum website.

  1. Page Builder by Site Origin

Creating posts in WordPress is only one facet of the content on a site. Pages will often be a part of strategies whether it’s a company bio or a landing page. Page Builder by Site Origin is a plugin that gives the user complete control over the appearance of this content. What makes it such a great addition is that it will work with any theme.

Page Builder requires no coding and uses a drag-and-drop interface. This allows site owners to fine-tune the page and create a layout perfect for the purpose. A benefit many developers enjoy is the ability to use any widget, which are usually restricted to sidebars, within the page’s content.

This plugin has a wide range of features that will accentuate almost any layout and provides an easy method for anyone to build a stunning page. For those who like the idea of using custom CSS and classes, Page Builder supports that function as well.

  1. Jetpack

Jetpack is often part of WordPress installations, such as those from cPanel’s “Quick Install.” It’s a single plugin that has more than 20 modules which enhance the website. Everything from spell check and proofreading to social media buttons is found in this free addition to the popular CMS.

The Jetpack plugin has material from many contributors and is one of the most versatile systems to use. While some of its features require a free account on WordPress.com, many are usable without. Here are just a few of the modules any user can activate to get more out of the website:

  • Publicize: This module will automatically update social media profiles when users publish content.
  • Sharing: The Sharing module gives developers the option to display specific social media buttons for visitors to use.
  • Protect: This addition protects the website from brute force attacks.
  • Photon: As speed is an important part of SEO and visitor engagement, this plugin optimizes images.
  • Post by Email: Submitting content to WordPress is just as easy as emailing it in, literally.

This list goes on when it comes to the features available in Jetpack. From SEO to content development, it’s an overall excellent plugin to use.

  1. TinyMCE Advanced

Although the editing system in WordPress is great for developing content, TinyMCE Advanced includes so much more. Using a drag-and-drop interface, users can add or remove a variety of writing tools. It also includes additional tool bars in case the author wants to separate specific functions from the rest.

In essence, this plugin turns the editing system into a full-feature word processor including things like print and text formats. It also includes a small list of emoticons to add aesthetic appeal to the text for readers. It delivers more than 10 additional tools and works in any area of WordPress that uses the TinyMCE editor.

One aspect many developers enjoy is the ability to replace the “Formats” menu with CSS classes. This offers a bit more control for those who have an understanding of CSS programming.

In the end..

It’s all about superior functionality and superb content when it comes to developing a website. Not only do developers need to create something pleasing to search engines, the visitor experience needs to be addressed as well. As a result, the site has potential to be more popular and rank higher in search engines. From personal blogging to reseller hosting, every site’s purpose is enhanced with the right plugin.