Appearance is everything on the web. No matter how good your content is, no visitor will do more than glance at your site if the style isn’t sharp and consistent.

That’s why WordPress themes are so useful when web hosting. They simplify managing the style of a website and allow you to focus on creating content, but still leave room to customize the appearance.

With thousands of themes already developed, it can be difficult to determine which themes actually work for your site. This list is by no means comprehensive, but a starting point. One of these seven themes should be a good place to start, and all have plenty of room for customization.

1. X Theme

X Theme was released in 2014, but still remains truly unique. The developers created “Stacks” that determine the look of the site within X Theme. You can swap the look of your whole site in a single click by switching between Stacks.

While there are currently only four Stacks, each Stack has a number of unique variations, making X Theme 33 separate themes combined into one (with more on the way), and content positioning can be customized within each Stack for your needs.

This theme also includes features like additional shortcodes created by the developer, custom backgrounds, a wide array of supported plugins, and much more than can be explained here.

2. Massive Dynamic

The biggest draw of Massive Dynamic is its ease of use. Most WordPress themes require a basic knowledge of HTML and proper use of CSS to customize, but the Massive Builder lets users drag and drop elements to design their page.

In short, it’s a page designer that writes the code for you. At the same time, the design will be completely yours, as the drag and drop builder can create endless layout combinations.

For more advanced users, it also comes with integrated subscription and contact forms, additional shortcodes built-in, and free plugins that would normally total $100 included when purchasing this theme.

3. The Core

This next theme combines the leading features of the last two into one theme. The Core’s visual builder isn’t as strong as the Massive Builder, and it only features 19 sites to choose from at the start rather than one click switching between Stacks, the two features combined allow for a webmaster to build their own site while still starting with a provided template.

Like most modern themes, The Core has built in SEO functionally, is mobile responsive, and optimized for retinas. Sites built through this theme also have more options for built-in animation to create a dynamic and engaging website.

4. TheGem

Note: This theme is not the same as Gem, a smaller free theme on WordPress.org. The biggest draw of The Gem is the 150 page templates that come with the theme, so anyone who wants to just pick a look and not mess with it can buy The Gem and be done until they’re ready for a change. Exporting and importing data should make switches between templates simple, as well.

It also comes with many common features like SEO and mobile optimization, with the most notable added feature being a visual composer for those who want to adjust their site after picking a template.

5. Independent Publisher

The features this theme offers are mostly common ones- mobile responsive, clean look, etc. What truly makes it innovative is that it’s considered quite similar to the web hosting platform Medium, perfect for webmasters who are switching to WordPress.

It’s also one of the few WordPress themes that supports schema.org markup for those who use it. Schema.org’s markup is the one most widely supported by search engines, provided an added boost to SEO beyond just matching keywords.

6. Verve

The most compelling thing about Verve is its minimalist design. All of the 50+ page templates draw focus to the background image you select, most notably the Carousel series and a deeper “Coming Soon” page than those automatically created by most themes. Sidebars and lines are kept to the absolute minimum, so it’s perfect if you have a photo you believe will draw the interest of visitors.

Verve also has common features like the Visual Composer plugin, is mobile responsive, and compatible with e-commerce.

7. No8

Some blogs grow a following outside their home countries. Google can translate any page, but the results are sometimes unintentionally hilarious. No8 comes with cross-language compatibility built in, which can help your page reach beyond your native land with fewer translation errors.

While it may seem minor, No8 does offer a feature to easily customize your 404 page, letting your site’s style bleed through to all visitors, even the ones that got lost.

As with many other themes on this list, No8 also comes with Woo-Commerce, Visual Composer, and mobile responsiveness built in, along with a host of other common features.

Again, this is not a comprehensive list. However, each of these themes do feature some unique ideas and features that should help any site owner when setting up for web hosting. Hopefully these can get your site running without sacrificing any features you might need- even ones you didn’t know existed.